Marketing Strategy

   Questions No.1 Suppose you are the effect overseer binding for General Electric’s method of offal compactors. After frequent years, the effect has yet to form apology by frequent consumers. Use the evacuation of novelty hypothesis discussed in the citation to teach why offal compactors bear achieved such inconsiderable bargain observation. What does this indicate of the fashion of the tranquillity of the offal compactor’s life-cycle incurvation? What actions jurisdiction you weigh insertion to growth the bargain observation for this effect? Questions No. 2 Can bargain segmentation be smitten too far? What are the germinative disadvantages of oversegmenting a bargain? What management jurisdiction a attached track when it believes that the bargain has been dull into too frequent narrow segments? Questions No. 3 Should positioning be naturalized on effect features or benefits? Why? Under what stipulation should features be the centre of an advertising war?  Questions No. 4 In conditions of positioning management, what is the rationale for the deed that Nabisco offers frequent unanalogous brands amid the cracker nature, each of which is perceived as life barely subordinately unanalogous from the others? What are the advantages and limitations of such a management?